After the unprecedented worldwide COVID crisis shaking the world to its core, the world is ready to start afresh. The pandemic caused detriment in every possible way, and businesses were no exception. With the advent of a new year, it is a good time to look back on the B2B…

“Intent Data”- this phrase is making quite a noise in today’s B2B and B2C marketing and sales campaigns. But is this only a buzz word or is there a logic behind it? Does it really help close more deals or come up with better marketing strategies and campaigns? …

We all have heard people saying- “Manage your Time, Manage your time; only then will you be able to get the work done!”, and further they add, “This will help you to reduce your stress to get the tasks done. Isn’t it? But why don’t we feel stress-free, even when…

How often do we say this to people eager to set up their business? “Don’t indulge in this right now. Look you do not have enough resources. Neither the market is good for you nor you have enough experience to even start your own venture.” I am sure you were…

A question for you- “How is your relationship with you?” We are always told- “Treat others the same way you want to be treated.” But, what about treating ourselves? Are we good to ourselves? Once, I was with a friend in an eatery and had to excuse myself from the…

Fear and anxiety are rational. But, it can become untenable if you let it take over your lifestyle and hamper your routine. Depression, stress, and other mental illnesses are moderately common. And, well-wishers suggest- “Think & Stay Positive”. I believe it is not a suitable solution to such a quandary. …

In the world of business, we hear the words “market research” a lot. But what does it mean? How can we use market research to bring our business to success? In this article, we cover the significant know-how of market research so you can effectively use this business strategy. What is successful market research? Anyone…

Worried that after all the good you did for people, you are not reciprocated the same? Recently, one of my friends came with a butt load of problems. Oh yes! And, I was all ears- he is my amigo after all. After 2.5 hours of venting, he put up one…

Remember the days when the ONLY way to generate a sales was to find a local business, grab the phone and call them to pitch your product or service. Sales reps used to spend their days like this. But now this is no longer the case. The internet has changed…